Additional Campaign Requirements

ADDITIONAL CAMPAIGN REQUIREMENTS YOU NEED TO KNOW

 

IMAGE REQUIREMENTS

Ensure your images and/or videos are:

• In-focus, simple and clearly highlight the brand. The product(s) you receive should be in your photo(s).

• Include good lighting: Natural lighting is best. Beware of shooting your photos with a flash, as doing so may cause glare. (Note that Sway may lighten/brighten photos to ensure consistency across all of the campaign.)

• Do NOT focus or highlight logos (other than the client’s) of any sort.  This includes, but is not limited to, sports teams, brand logos, television/movies and theme parks printed on clothing, hats, etc.

• Do not feature words, sayings, or phrases that could be viewed as negative or offensive. For example: A “catch phrase” or saying on a t-shirt, hat or signage.

• In your hero image, include the product with product labels or branding fully visible. This must be used in your social media posts and if you are writing a blog post, this must be used as the first image.

• Facebook friendly: Ensure your image has no text (other than text on the product label if applicable). Do not add a text overlay.

  • Unsure whether your image will pass the test with Facebook? Test it out here: https://www.facebook.com/ads/tools/text_overlay
     

INSTAGRAM, FACEBOOK, TWITTER AND PINTEREST REQUIREMENTS

DO:

• Do ensure your post focuses ONLY on the brand for this campaign.

• Do keep all links live for a minimum of one (1) year.

• Do turn off auto publishing on all social platforms. Translation: As an example, if you have your Instagram account set-up to automatically Tweet your images, please turn it off.  This is because your disclosure will not follow the auto-Tweet.

• Do ensure any additional, not-required amplification includes both the campaign hashtag and AD.

• Do keep the bit.ly in its exact form during amplification. Using Twitter.com or Tweetdeck are the most reliable ways to ensure it does not change.

• Do follow FTC guidelines, which require that you insert AD at the beginning of your Tweets/other amplification and always in front of the link to a sponsor’s website.

• Do follow best practices on Twitter.  If you are going to @ the brand, please put a word or ‘.’ before the @.  For example “.@TiffanyRom, I love ____ too!” {That period or word before the @ symbol yields more overall impressions.}

DO NOT:

• Do not show or mention any brand other than the sponsor in your content, even if they are not a direct competitor to the sponsor.  This includes, but is not limited to, the following:

  • Other brand names, labels and/or logos

  • Sports team logos

  • Movie franchise logos, e.g., Star Wars, Marvel Comics, etc.

• Do not include affiliate links in your photos or text descriptions.

 

BLOG POST REQUIREMENTS

DO:

• Do ensure your post focuses ONLY on the brand for this campaign.

• Do keep all links in your blog post live for a minimum of one (1) year.

• Do include a MINIMUM of 450 words in your blog post.

• Do include a minimum of 5-6 high-quality, original images in your blog post.

• Do include a disclosure before any links to the brand, including a linked image.

• Do publish your blog post on a weekday unless otherwise instructed.

DO NOT:

• Do not include hashtags in your post title.

• Do not use the word ‘review’ anywhere in your post.  You are writing a sponsored post, and not a review.

• Do not include ads within the body of your sponsored post, including display ads between paragraphs, roll over ads on your images and any ads on recipe cards. They all must be turned off for the duration of the campaign and, if there is one, through the exclusivity period.

• Do not include other brand names, products, brand labels, affiliate links, etc., in your photos or text.  

• Do not use your sponsored post as a link up post.

 

BLOG POST DISCLOSURES

Disclosure at the Beginning of Your Post:
This statement can be organic to your first paragraph and inform your audience that you are creating sponsored content, while still encouraging them to read.

 

Disclosure at the End of Your Post:
(Note that you are welcome to customize this sentence as you like.)
This is a sponsored post written by me on behalf of {Insert Brand Name}.

 

A full explanation of FTC Disclosures and how to ensure you are in compliance may be found in the Sway Dashboard: https://massivesway.com/resources/ftc-guidelines